B.E. CPR provides an affiliate marketing network and technology that permits independent Web site operators to form cooperative marketing relationships using the Internet. The network is available for use only by persons or entities that join the network as either a “Merchant” or an “Affiliate.” Only persons or entities that operate Web sites selling health related products are eligible to become a Merchant. Only persons or entities that operate Web sites used to conduct a business or generate revenues are eligible to become an Affiliate. To become a Merchant or Affiliate, a person or entity must: apply for membership; be approved for membership by B.E. CPR, and enter into an agreement with B.E. CPR.
What information does B.E. CPR gather and/or track about you?
Anonymous Information. B.E. CPR may also gather anonymous information, which may be used by B.E. CPR or shared with third parties. This is information which does not personally identify you, but which may be helpful for marketing purposes or for improving the services B.E. CPR offers. Generally this information is collected through “traffic data” and may entail the use of “cookies,” “IP addresses,” or other numeric codes used to identify a computer.
Cookies. B.E. CPR employs cookies to recognize you and your access privileges on this Site, as well as to track Site usage. Subscribers who do not accept cookies may not be able to access many areas of this Site. B.E. CPR may use an advertising server developed by a third party, to display ads on this Site. Some of these ads may contain cookies that are set by third parties (i.e., advertising agencies or advertising clients). B.E. CPR does not have access to these cookies or any information that they may contain. Acceptance of cookies from domains other than B.E. CPR’s is optional.
IP Addresses. B.E. CPR logs IP addresses for systems administration and troubleshooting purposes. (Your IP address indicates the location of your computer on the Internet). B.E. CPR may log IP addresses to track Subscriber sessions.
What does B.E. CPR do with the information it gathers and/or tracks?
Statistical Analysis and Banner Advertising. B.E. CPR may perform statistical analyses of user behavior in order to measure interest in the various areas of this Site and to inform advertisers as to how many users have seen or “clicked” their advertising banners. B.E. CPR may also use demographic information to allow advertising banners on this Site to be targeted, in aggregate, to the users for whom they are most pertinent. In this statistical analysis and banner advertisement targeting, B.E. CPR may disclose information to third parties only in aggregate form.
Email. Using the email addresses provided at registration, B.E. CPR periodically sends promotional email to its Subscribers about services offered by B.E. CPR and its advertisers. B.E. CPR may contact you regarding account status, changes to the Subscriber Agreements, and to confirm registration.
Occasionally, B.E. CPR shares data collected about Subscribers with other units within the B.E. CPR group of companies or third parties whose products or services B.E. CPR feel may be of interest to you. Many of B.E. CPR’s Subscribers find these mail or email promotions valuable. If you prefer not to receive promotional materials from companies outside the B.E. CPR group of companies, please see the “Opting Out” provision below.
Data Security. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, B.E. CPR has put in place physical, electronic, and managerial procedures to protect the information B.E. CPR collects online.
With whom does B.E. CPR share the information it gathers and/or tracks?
B.E. CPR may share the information it gathers, in aggregate form, with advertisers and other partners. B.E. CPR does not release personal information about you as an individual to third parties, except when it has your permission or under special circumstances, as described in B.E. CPR’s Site Terms and Conditions of Use and/or a Subscriber Agreement. B.E. CPR will provide you all of your personal information provided at registration upon request. This information will only be sent to the email address on file for the Subscriber ID associated with it.
In order to accommodate changes in its business, B.E. CPR may sell portions of the company or its assets, including the information collected through the Site. If B.E. CPR or substantially all of its assets are acquired, Subscriber information will be one of the assets transferred to the acquiring company.
Discussion Groups. The Site may include interactive forums such as discussion groups, chat areas, bulletin boards, and message boards (collectively, boards). These guidelines do not cover the transfer of information in this context. Please remember that any information that is disclosed in these areas becomes public information (even if such boards are in a Subscriber only area) and you should exercise caution when deciding to disclose your personal information.
Third Party Web Sites
This Site may contain links to other Web sites. If you choose to visit other Web sites, we are not responsible for the privacy practices or content of those other Web sites, and it is your responsibility to review the privacy policies at those Web sites to confirm that you understand and agree with their policies.
Children are not eligible to use B.E. CPR’s services, and B.E. CPR asks that minors not submit any personal information to B.E. CPR. If you are a minor, you may use this service only in conjunction with a parent or guardian.
Opting-Out, Corrections and Cancellations.
Subscribers may access and modify their account information and contact preferences at any time by going to their Control Panel on the Site.